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Our Vision

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The Vision


Determined to become a leading business operator in the UAE and on the regional level, the vision of late Ibrahim Al Fardan has led and placed the business on the right path, driving it towards success. Al Fardan Jewellery continues to operate following the footsteps of its founding fathers, and the continued dedication of Hassan Ibrahim Al Fardan and his sons, who have taken the lead.

Operating over the past 50 years, the Al Fardan family is known for establishing one of the UAE’s most successful jewellery businesses.

Fully dedicated towards delivering high quality products and services based on high standards of excellence, excellent customer service, relationship management and commitment, the family owned business has managed to excel in the jewellery industry by meeting the client’s expectations and requirements.

Al Fardan Group has become a leader as it has thoroughly managed to meet the level of demand given the booming UAE economy. Its deep knowledge, know-how and expertise based on best practice have helped the group achieve this objective, while raising the standards in the industry.

The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum has helped mark Dubai as one of the leading business hubs of the world thus creating further opportunities, which Al Fardan group was able to capitalize on given the fast pace market growth and its drive to be one of the leading Jewellery businesses in the UAE.